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L3 Communications/
Crestview Aerospace
"25th Hour" |
In the midst of an escalating union organizing campaign by
the Machinists Union (IAM), the management of L-3 Crestview
needed to communicate with employees directly and quickly.
L-Crestview's Labor Relations Representative Jack Russell utilized several methods to assist in communicating with
employees, including a custom video produced by Projections.
In the video, the new company President addressed a
number of major concerns the employees had expressed. The
video then not only gave the facts about unionization, but also
highlighted positive changes that were already taking place within
the company.
This custom video was an immediate and engaging
communication method that the employees understood and
appreciated. Many employees watched the DVD at home and
hundreds accessed the information through the website so
their families could be informed as well. Employees felt that
they were receiving important information from the President
and Management in a very timely manner. This reinforced L-3
Crestview’s commitment to communicate fact-based information
just before employees had to make what may have been the most
important decision of their working lives.
For L-3 Crestview Aerospace, all the elements came together to produce the desired outcome. Employees voted to remain union
free, and today, employees and management are continuing to work together to build the strongest workforce in their industry.
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