Benefits Video
Projections created an educational employee communications video program that featured a personable on-camera narrator, clever editing, and humor to announce that Michelin was offering a stock purchase plan to any of its employees for the first time in company history. Their message needed to not only explain the complexities of the plan, but also to motivate the employees to join. Michelin wanted this program to make their employees feel that by participating in the stock purchase plan they would be more involved with the company.

Most companies consider 30% - 40% participation in their stock purchase plans to be a success, but with a Projections produced video Michelin had over 70% participation in their first year. In fact, Michelin continued to post similar outstanding participation numbers for a number of years. As we were with Michelin, Projections is able to help you educate your employees on any company-related subject.

Background on Michelin: Michelin is one of the most recognizable leaders of the tire industry with plants and employees all over the world. For employees at their North American plants, they wanted to introduce a stock purchase plan. To help educate their employees on this complex topic, Michelin chose Projections to create a thorough video program.

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