With a young, diverse, and often seasonal workforce, the Birmingham, Alabama YMCA knew that their onboarding process needed an overhaul. Both existing and new employees were receiving inconsistent training, and tracking that training became even more difficult with the acquisition of 4 new branches.
To help strengthen their employer brand, and to make them an employer of choice, Projections created an orientation video that truly brought the YMCA's mission and vision to life. WIth a focus on "Strong Kids, Strong Families, and Strong Communities," the video provided consistency, energy, and, even more importantly, a sense that employees were part of something larger than just the job itself.
This award-winning video presentation was shown to existing employees on DVD, and today, new employees now watch online and provide compliance information electronically back to the Y.
"The employees actually gave a resounding
round of applause! You guys did an
exceptional job, and we are very grateful to
you for pulling together such a professional
product. Again, thank you for your insight
and attention to detail. This was certainly
money well spent."
Velma Williams
Human Resources
Birminham YMCA
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& DVD
